How did Boeing shift from an engineering culture, willing to bet everything on revolutionary technology, to one that prioritized the stock price over building safe airplanes? In this episode of “A Case Study in Corporate…
Leave a CommentNow for a completely different take on the Jaguar rebrand. While many have called it “the worst marketing decision they’d ever seen,” and declared it “brand suicide,” I believe it was one of the bravest…
Leave a CommentWhen the “Pepsi Challenge” taste test proved that people preferred Pepsi, Coca-Cola panicked and made one of the most disastrous decisions in corporate history – it changed its sacred formula. In the latest episode of…
Leave a CommentAtari was the company that pioneered the $300 billion video game industry and built a culture that gave designers the freedom to program the future. However, when Warner Communications bought Atari, they imposed a rigid…
Leave a CommentHow does a company with 400 million users and a dominant market position collapse? By spreading itself too thin across every opportunity and never saying no. In the latest episode of “A Case Study in…
Leave a CommentIn 2007, BlackBerry commanded 50% of the US smartphone market. When Steve Jobs unveiled the iPhone, Blackberry’s CEO simply said, “It’s ok…we’ll be fine.” Today, Apple is worth over $3 trillion. BlackBerry? They stopped making…
Leave a CommentWe’re excited to drop episode 2 of “A Case Study in Fear.” In this episode, we examine how Blockbuster became a victim of its own market dominance. How the video rental giant went from revolutionizing…
Leave a CommentWe’re excited to share the launch of our new podcast, “A Case Study in Fear.” In the debut episode, we dive into one of history’s most fascinating corporate collapses: Kodak. You’ll learn how they went…
5 CommentsCarrie Tolstedt was under intense pressure. As Senior Executive Vice President of Community Banking at Wells Fargo, she oversaw a division that mandated a cross-selling goal of eight products per customer by 2020. Despite internal…
Leave a CommentIn 2015, Marissa Mayer sat in her corner office at Yahoo’s Sunnyvale headquarters, surrounded by the purple walls she’d inherited from her predecessors, contemplating her next hire. Once valued at $125 billion and the most…
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