Atari was the company that pioneered the $300 billion video game industry and built a culture that gave designers the freedom to program the future.
However, when Warner Communications bought Atari, they imposed a rigid corporate culture that forced out some of their best programmers and set the company on a path to failure.
In the latest episode of “A Case Study in Corporate Fear,” I analyze how ATARI had all the people and pieces to be bigger than Nintendo, PlayStation, and Xbox – but instead, they lost everything.
Enjoy a quick soundbite below.
For full episode on Spotify: https://open.spotify.com/episode/0qMRyrUehWGBXykGxrvdWl?si=mC6B3C9pRhaeKbBJIdkPBA
And on Apple: https://podcasts.apple.com/us/podcast/atari-game-over/id1795235975?i=1000716795354
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