Ep. 1 KODAK – Brought to you by Fear

Last updated on March 6, 2025

We’re excited to share the launch of our new podcast, “A Case Study in Fear.”

In the debut episode, we dive into one of history’s most fascinating corporate collapses: Kodak.

You’ll learn how they went from inventing the digital camera to burying it. How Kodak’s marketing team helped fight the company’s digital future. And how the patents that could have made them the Apple of imaging, ended up being sold to Apple.

This isn’t just another business story – it’s a powerful wake-up call about how fear can make even the smartest leaders make catastrophically stupid decisions.

You can listen on the FEAR website or on Apple and Spotify

If you like the episode, please subscribe and share.

Coming up are cases about Blockbuster, Sony, and Boeing that will change your perspective on corporate decision-making.

A big thank you to Wondercraft Studios and my team of researchers and fact-checkers at FEAR Incorporated.