How did Boeing shift from an engineering culture, willing to bet everything on revolutionary technology, to one that prioritized the stock price over building safe airplanes? In this episode of “A Case Study in Corporate…
Leave a CommentNow for a completely different take on the Jaguar rebrand. While many have called it “the worst marketing decision they’d ever seen,” and declared it “brand suicide,” I believe it was one of the bravest…
Leave a CommentWhen the “Pepsi Challenge” taste test proved that people preferred Pepsi, Coca-Cola panicked and made one of the most disastrous decisions in corporate history – it changed its sacred formula. In the latest episode of…
Leave a CommentAtari was the company that pioneered the $300 billion video game industry and built a culture that gave designers the freedom to program the future. However, when Warner Communications bought Atari, they imposed a rigid…
Leave a CommentHow did the company that invented the Walkman get outplayed by a computer company with zero experience in music? The answer: Fear. In the latest episode of “A Case Study in Corporate Fear,” I unpack…
Leave a CommentWe’re excited to share the launch of our new podcast, “A Case Study in Fear.” In the debut episode, we dive into one of history’s most fascinating corporate collapses: Kodak. You’ll learn how they went…
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