When the “Pepsi Challenge” taste test proved that people preferred Pepsi, Coca-Cola panicked and made one of the most disastrous decisions in corporate history – it changed its sacred formula.
In the latest episode of “A Case Study in Corporate Fear,” I analyze how Coca-Cola had everything they needed to stay ahead in the market – but instead, fear caused them to abandon what made them special.
Coca-Cola’s willingness to admit its mistake and bring back the original formula turned a disaster into one of the greatest comebacks ever, proving that there is an antidote to fear.
For full episode on Spotify: https://open.spotify.com/episode/219esyPlBgVIaWcxe3I13a?si=CfeQkvoQRC64DNHrRCMUVQ
And on Apple: https://podcasts.apple.com/us/podcast/new-coke-when-the-fizz-goes-flat/id1795235975?i=1000721015547