How does a company with 400 million users and a dominant market position collapse? By spreading itself too thin across every opportunity and never saying no.
In the latest episode of “A Case Study in Corporate Fear,” we analyze Yahoo’s spectacular rise and fall through the lens of Brad Garlinghouse’s famous “Peanut Butter Manifesto.”
From rejecting acquisition offers from Microsoft to missed opportunities with Google and Facebook, Yahoo’s story reveals how the fear of strategic commitment and spreading your resources “like peanut butter” across too many initiatives led to the collapse of an internet pioneer worth $125 billion at its peak.
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