Now for a completely different take on the Jaguar rebrand. While many have called it “the worst marketing decision they’d ever seen,” and declared it “brand suicide,” I believe it was one of the bravest…
Leave a CommentWhen the “Pepsi Challenge” taste test proved that people preferred Pepsi, Coca-Cola panicked and made one of the most disastrous decisions in corporate history – it changed its sacred formula. In the latest episode of…
Leave a CommentHow did the company that invented the Walkman get outplayed by a computer company with zero experience in music? The answer: Fear. In the latest episode of “A Case Study in Corporate Fear,” I unpack…
Leave a Comment
