Ep.3 SONY WALKMAN – The Day The Music Died

How did the company that invented the Walkman get outplayed by a computer company with zero experience in music? The answer: Fear.

In the latest episode of “A Case Study in Corporate Fear,” I unpack how Sony – with all the resources, talent, and market dominance to own the digital music revolution – lost it all to Apple.

This isn’t just another business story – it’s a powerful wake-up call about how fear can make even the smartest leaders make catastrophically stupid decisions.

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A big thank you to Wondercraft Studios and my team of researchers and fact-checkers at FEAR Incorporated.